Custom software development refers to the process of creating software applications or systems tailored to meet specific needs or requirements of a business or organization. Unlike off-the-shelf software, custom software is designed and developed from scratch to address unique challenges and provide a customized solution.

This phase involves understanding the business objectives, functional requirements, and user needs for the software. It includes gathering information about desired features, workflows, data management, security requirements, and integration with existing systems.

After deployment, ongoing maintenance and support are necessary to address issues, perform updates, and add new features or enhancements as required. Regular monitoring, bug fixing, and user support are part of the maintenance process.